Global Traveller Research Program (GTRP)

The Global Traveller Research Program (GTRP) replaces the Global Tourism Watch (GTW). The GTRP provides traveller intelligence from Destination Canada’s top target markets. The GTRP enables tourism stakeholders and decision makers to better understand the sentiment around travelling to Canada, gain insight into global traveller attitudes, behaviours, and drivers, and evaluate unique selling points for Canadian tourism.

Competitive insights provide an in-depth understanding of the global travel landscape and empower tourism leaders to plan, market, and develop tourism programming more effectively both domestically and around the globe.

Some features or elements of the GTRP are still in progress and will become available over the coming months. Please check back for updates.