- Forecast future tourism visitation and spending driven by domestic and international travel, exploring multiple potential paths for growth opportunities.
  
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  Explore the data
- Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates.
  
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- Use insight-rich data to make informed decisions for growing Canada’s tourism industry. Access market intelligence, industry analysis, and the latest reports on Canadian tourism activity and performance.
  
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- Monitor tourism’s impact in economic, social, and environmental sustainability and resilience at both national and provincial/territorial levels with this comprehensive benchmark.
  
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  Environment
- Scale and plan your tourism efforts using geospatial data that provides insights into hosting economies.
  
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- Develop destination-specific marketing strategies and make informed strategic decisions with traveller intelligence from DC’s target markets.
  
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- Analyzes psychographics and behaviours of travellers in Destination Canada’s top 10 markets to create in-depth profiles of traveller values and motivators.
  
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- Use robust and timely insights on Canadian travel consumer perceptions, attitudes, behaviours, and motivators to inform smart tourism planning.
  
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  Traveller Barriers
  
  Traveller Motivators
  
  Traveller Planning
  
  Seasonality

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TourismScapes User Guide

… Slide 12 Slide 13 Slide 14 … 322 … Economy … Employment … City Comparative … TourismScapes User Guide …

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Economy, Employment, City Comparative

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TourismScapes

Use TourismScapes, an interactive mapping tool, to search and profile a community’s tourism sector. These insights can support strategic planning, highlight the value of tourism in local economies, and enable investors to quickly compare markets.

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Economy, Employment, City Comparative

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Search and explore tourism destinations across Canada.

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Economy, Employment, City Comparative

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TourismScapes User Guide

TourismScapes

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TourismScapes User Guide

TourismScapes

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