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Created in collaboration with Tourism Economics, Destination Canada’s Tourism Outlook model forecasts future tourism visitation and spending driven by domestic and international travel. 

Designed for tourism industry stakeholders and Canadians who want to understand the future trajectory of growth for Canada’s tourism industry, it’s an online visualization of the projected growth of tourism spending and visitation.

Track and analyze the health of Canada’s tourism sector at a glance, with timely insights into key performance indicators such as visitor arrivals, traveller spending, and occupancy rates.

… past recovery to a much welcome rebound, with tourism spend set to return to pre-COVID levels in 2023, earlier than … to tourism is an opportunity gap of $20 billion in spending annually by 2030. But the difference between $160 … is expected to grow 4.5% per year from 2024 to 2030. Spending within Canada’s tourism industry will grow faster …

… 22% 122 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES 6% Had a child INDEX SCORE 27% Started a … 23% 128 MAJOR LIFE EVENTS IN LAST 5 YEARS NON-ESSENTIAL SPENDING PRIORITIES Had a child INDEX SCORE Started a new … INDEX TRAVELLER ECONOMIC INDEX 1 Travel is our #1 spending priority 2 We have the flexibility to travel at any …

… 2019 levels Supported by continued robust domestic spending (103% of 2019), total tourism spending stood at 103% of pre-pandemic levels over the third quarter of 2023. Of note, spending from international markets surpassed 2019 for the …

… in 2023 Supported by ongoing healthy domestic tourism spending (110% of 2019) and recovered international tourism spending (103%), total tourism revenue in Q4 2023 reached … levels  in 2023, reaching 108% of 2019 tourism spending.  Source: Statistics Canada, Experimental estimates …

… Expenditure Accounts (National) Annual growth in visitor spending Source: Statistics Canada, National Tourism … Source: National Business Events Pace Report Total visitor spending Source: Statistics Canada, National Tourism … by Expenditure Accounts (National) Tourism Yield Average spending per visitor Source: Statistics Canada, National …

… Asset Map This section covers two main topics: a) Visitor Spending: It shows how visitors contribute to the economy of … they're primarily domestic or international, and how spending fluctuates seasonally. b) Business Landscape: …